|Asahimatsu Foods Co., LTD.|
|Focusing on Three Major Products Utilizing Soybean|
|Asahimatsu Foods Co., LTD. started its business with dried-frozen tofu, and to become the top Dried-Frozen Tofu manufacturer in Japan, we have made consistent efforts and steadily achieved satisfactory results. Even after we attained the goal, based on the managerial foundation obtained by then, we initiated new businesses one after another with products familiar to Japanese people as daily foods such as instant miso (soybean paste) soup, in order to become a nation-wide food manufacturer. The history of this company was a repetition of challenges to revitalize the market. We have developed original innovative products that other manufacturers would not think of, and increased the value of the overall category of that food. We consider that it is one of the significant roles of Asahimatsu Foods to revitalize the whole market through this process and to satisfy our customers.|
|New Attempts in View of Modern Dietary Life and Vision for the Future|
|The modern social environment, including intensified price competition and a vigorous battle for market share by both major companies and newcomers, have not always provided a tailwind to Asahimatsu Foods. Therefore, we must get through the adverse market conditions by aggressively adopting overseas production strategies and other measures to reduce costs. On the other hand, we consider that the aging society and the recent increase of health consciousness will benefit us. Asahimatsu Foods has developed not only traditional foods but also products in new categories, such as diets for invalids and health supplements made of soybeans, to meet the demands of the times. In the future as well, all of our employees will keep supplying foods to satisfy our customers by carrying out operations with our 'company philosophy' and 'management principles' in mind, and pursuing health, palatability, convenience, safety and sense of ease.|
|Hirotaka Kinoshita, President & Representative Director|
|Company name||Asahimatsu Foods Co., LTD.|
|Foundation||December 19, 1950|
|Representative||Hirotaka Kinoshita, President & Representative Director|
|Number of employees||423 (as of the end of March, 2008)|
|Sales||17,545,000,000 yen (for the fiscal year ended in March, 2008)|
|Office||Central Office/ Iida
Head Office/ Osaka
Sales Branch/ Tokyo and Osaka
Sales office/ Sendai, Chubu, Hiroshima, Takamatsu and Fukuoka
Factory/Tenryudaiichi, Tenryudaini, Iida, Ina, Takamori, Ono, and Saitama
Food Research Laboratories
|Business||Manufacture and sales of dried-frozen tofu bean
curd, instant miso soup, natto,
flavored deep-fried bean curd, diet for invalids (cut gourmet) and other products
|Major business partners||Mitsubishi Corporation, Mitsui & Co., Ltd., Itochu Corporation, etc.|
|Financing banks||The Hachijuni Bank, Ltd., the Bank of Tokyo-Mitsubishi UFJ, Ltd., and Mitsubishi UFJ Trust and Banking Corporation|
|Affiliated companies||Asahimatsu Fresh System Co., LTD.
QINGDAO ASAHIMATSU KANGDA FOODS CO., LTD.
ShinSeon Natto Co., Ltd.
|1950||Founded on Dec. 19.|
|1951||Started manufacturing Dried-Frozen Tofu on May 15.|
|1962||Tenryu Factory completed.|
|1967||Asahi Dofu Sales Co., Ltd. established.|
|1971||Formed a business alliance with Diya Dofu Co., Ltd.
As sales sector, Shinshu Dofu Sales Co., Ltd. (later Shinshu Foods Co., Ltd.)established.
|1972||Released products processed with sodium bicarbonate (ammonia-free)for expansion and softening.|
|1978||Food research laboratory completed. Reinforced the research and development system.|
|1981||Instant miso soup "Namamisozui" released.|
|1982||Won the Minister of Agriculture, Forestry and Fisheries Award in the 4th Awards Ceremony
for Excellent Companies in Food Industry.
|1983||Changed the name "Asahimatsu Dried-Frozen Tofu Co., Ltd." to
"Asahimatsu Foods Co., Ltd."
"Namamisozui" won the 1982 Hit Product Award by Japan Food Journal Co., Ltd.
"Namamisozui" in cup released.
|1984||Released chilled food "Ageichi" in the Kinki region.
Released natto "Nattoichi" in Nagano Prefecture.
|1985||"New" Asahimatsu Foods Co., Ltd. formed by merging (the old) Asahimatsu Foods Co., Ltd.,
Daiya Dofu Co., Ltd. and Shinshu Foods Co., Ltd.
Released "Nattoichi" in Kinki region.
|1986||Takamori Factory for manufacturing natto completed.|
|1988||"Nattoichi" won Bio Food Development Award for 1987 from Japan Food Journal Co., Ltd.|
|1990||Moved headquarters operations to Osaka, and established central office at Iida.|
|1992||Tomobe Factory completed in Ibaraki for manufacturing
Listed on the second section of the Osaka Securities Exchange.
|1993||Ono Factory completed in Hyogo for manufacturing natto.|
|1995||Logistics Center established at Dashina, Iida City.|
|1996||"Fully Matured Nattoichi", natto matured at the temperature of ice, released in Kanto region.
Won the 13th Logistics Award from Japan Institute of Logistics Systems.
|1997||Saitama Factory completed in Saitama for manufacturing natto.|
|1998||ASAHIMATSU FRESH SYSTEM CO., LTD., a subsidiary distribution company, founded.
Released diet for invalids, "Cut Gourmet".
|1999||Iida Factory obtained ISO 14001 certification.
Shikoku Asahimatsu Natto Center completed in Kagawa for helping manufacture of natto.
|2000||Qingdao Liaison Office opened in China.|
|2001||Tenryudaiichi Factory and Saitama Factory obtained ISO 9001 certification.|
|2004||Obtained ISO 9001 certification for all departments from order receiving for
Dried-Frozen Tofu and natto to delivery of products.
"QINGDAO ASAHIMATSU KANGDA FOODS CO.,LTD.", a joint venture for manufacture and
sales of ingredients for instant miso soup, was established at Jiaonan City, Shandong, China.
|2005||QINGDAO ASAHIMATSU KANGDA FOODS CO.,LTD.
Tomobe Factory closed.
"Nattoichi" won Special Shinshu Brand Award.
"ShinSen Natto Co., Ltd.", a joint venture for manufacture and sales of natto,
was established at Sari, Goesan-gun, Chungcheongbuk-do, South Korea.
|2006||ShinSeon Natto Co., Ltd. completed.
The entire company obtained ISO 9001 certification.
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